A media & email marketer's "desktop"


I'm Masumi, email marketing and media strategist at Camaloon, and today I'm going to tell you what I use on a daily basis to get things done.


The first thing I do when I get to work, is emptying my pockets on the desk.

In my left pocket, I always carry the earphones [6], one of the things I use the most during the day. They help me concentrate when I'm performing delicate tasks, like for example, scheduling newsletters to be sent on monday. I have to make sure I'm not sending the french one to german people, and listening to some relaxing music helps me focus and isolates me from the rest of the office.

In my right pocket, I always carry my iPhone 5 [2]. I only use it when I'm taking important calls from my other job (long story, ask me if you care).


Before starting to craft the newsletters on my computer, I usually draw them on the iPad [5], to decide where to place everything I want to tell people.

iPad with a Camaloon skins

Once I'm done sketching it, I use my MacBook Air [3] to make it come true. The MacBook is without any doubt the star tool. I use it for everything, crafting newsletters, reading and sending email, editing photographs, editing video, etc. I don't use any external monitor, because I really like to move around the office. When I have to ask Isaac's opinion on some text placement in an image, I bring my computer with me, when I have to talk to the Sales Ninjas about their B2B newsletter, I also bring my computer. When I have to talk to Thomas about the newsletter design… I ask him to come :D

MacBook air with Camaloon skin

I like my newsletters to have a lot of graphical content, that's why on my table, you will always see Camaloon products [8]. To take pictures, I usually use a Nikon with a fixed 50mm lens, but I sometimes use my Canon EOS Kiss X3 [7]. To take some cool and different fisheye pictures and some awesome videos, I use the GoPro Hero 3 Black Edition [4].

Camaloon products

When I'm tired of working, or when someone else is tired and asks me to, we play table tennis [9]. I always have my racket handy just in case someone wants to play with me. I currently hold the office champion title, so I invite you to come over and beat me!

And last but not least, I always have a Camaloon [1] around, just in case Fede asks me to take a picture of him for the blog of Facebook, but also because he is soooo cute!

Camaloon mascot

Thanks for reading! ^^