How to boost your business with T-shirts

According to a study carried out by the ASI (Advertising Speciality Institute) in 2013, T-shirts, sweaters and other items of clothing are shown to be the perfect tool for promoting a brand, generating interest and increasing the ROI. The study also demonstrates that clothing which has been personalised by the brand itself is most popular among the 21-34 age group, and is worn mainly by men (55% vs. 45%).

Here are four good reasons to promote your company with T-shirts:

1 - Commitment to your brand

Here are four good reasons to promote your company with T-shirts: Personalised T-shirts are the perfect aid in emphasising your commitment to your brand. For example, they are ideal for those activities that require welcoming customers without a prior appointment, customers who come into shops, bars, restaurants and other specialised businesses and who are seeking a point of focus. In fact, personalised T-shirts help customers to recognise members of staff, or perhaps a word, name or quote.

2 - Reinforcing teamwork

When aiming to strengthen the team spirit with activities for bringing people together and improving the working environment, T-shirts are an original gift and create a huge bond between the employees.

3 - Increasing visibility

If we want to advertise our company it is often necessary to invest in adverts, infomercials and paper material. All of these means have a deadline and they do not always have the desired impact. By creating T-shirts with your logo you will give your campaigns a longer life span, as your customers and employees will use them on many occasions. With minimal investment, you will be able to reinforce your brand. Merchandising not only helps to identify your employees, customers or partners, it also conveys your corporate strength. In fact, your employees will be the ones that are proud to form part of a great team. Use T-shirts to promote your logo, campaigns and even to show off a hashtag.

4 - Strengthening your community

If your company participates in corporate, sporting and cultural events and collaborates on social projects, charity projects or other kinds of celebrations, T-shirts are essential for giving visibility to your brand and its relationship with sponsors and organizers. These are some of the good reasons why it is important to create personalised T-shirts with your logo and corporate message. Here you will find everything we have to offer and a catalogue that is tailored to your needs.

/ federico