Exhibiting artworks as magnets

404 error is a project that started 3 years ago in 2012. It is an ongoing project that has alternated with other series and common subject matters, making the collection changeable and under constant evolution.

The name is also important: 404 or Not Found is a HTTP standard response code indicating that the host cannot find the file that has been requested.

This is reflected throughout the project and is applied to all of the works and the sensations that arise every time they're observed.

Cristina, the project's author, decided to convert some of her artworks into magnets.

This is what she told us:

I used to find myself talking to people at exhibitions that didn't buy original artwork for a question of space or investment, even though they really liked the piece.

The objective is that people who really like one of my pieces can buy it and have their personal collection at home, and support my work. Magnets are a fresh and fun option, given their size and because they are affordable.

She came up with the idea to reproduce her work in other formats, as well as magnets, a couple of years ago, as a way to promote her paintings.

We think it's a great way to promote her work and anyone who wants to take a piece of the series home with them can do so easily.

/ federico