In this day and age where more and more marketing campaigns are fully based and conducted only online, does promotional merchandising still work?
The simple answer is YES, and better than ever before.
In an extensive market research study conducted by the British Promotional Merchandising Association in 2013, 1000 people from different sectors were asked about how promotional products have had an impact on their professional and personal lives. This study showed that 94.1% would like to receive promotional products more often and 55.9% report that they use the promotional products they received several times. The same study shows that 50.7% believes that promotional products have the best ability to get them to take action, more particularly they speak about Mugs, Pens, and USB Flash Drives being the promotional items that urge them to recall or contact the advertiser.
Choosing what kind of promotional product you want to have for your advertising campaigns is not always easy, and when there are multiple variations of that product it can be even trickier. Luckily, at Camaloon we understand this struggle and want to make it as straightforward as possible for you to make your decision and be pleased with what you receive. Our personalised magnets are a popular choice, but which ones are right for you? Let's go through the options.
Promotional flexible magnets
Our promotional flexible fridge magnets come in a thickness of either 0.4 or 0.75 mm and are made from PVC (the abbreviation of a widely produced plastic polymer, polyvinyl chloride) with your choice of matte or glossy finish. Thanks to their price, these fridge magnets are a great choice for large advertising campaigns where the goal is to increase brand visibility. While fridge magnets can be used as a whimsical ornament or simply serve as decoration, they are often also used to hold the shopping lists of your clients or even the art made by their children. Whatever the function, the key thing is that once printed with your logo with full-color UV printing, your brand will always be on show.